Important Elements of Successful Voice Broadcasting Campaign

1) The Voice Talent: Most successful voice broadcasting messages use celebrities or personalities. The general public respond to celebrities and well-known personalities. In a voice broadcasting campaign, a celebrity is the most highly recognized, influential, trusted leader of a community or affinity group. Your celebrities can't, or won't, make hundreds or thousands of phone calls for you, but they will record a single message from their telephone following a script you hand to them. You know the power of having celebrities write personal notes on postcards for Get Out The Vote. You can get them to do 50 or 100 now you can have that same personal touch go to hundreds of thousands of voters who know them simply by having them record one telephone message.

2) The Message Composition: Your voice broadcasting message needs to hook the listener. Voice Broadcasting is similar to radio commercials. You must grab the listener's attention in the first few seconds and hold it. Your message must pass the WIIFM test: What's In It For Me. Your call must be relevant to the one who's listening.
To be most effective:
a) Identify yourself right away and give the reason for the call;
b) Engage the listener by inviting them or asking for their help;
c) If using an endorser, give information on the candidate's value to them;
d) Repetition is important. You want the candidate's name repeated at least twice or as many times as possible in the flow of script and
e) You want to thank them at the end - thank them for their support and/or for listening.

3) The Message Delivery:
a) High-level energy: Speak with grat enthusiasm;
b) Be simple: select easy to understand words;
c) Audience Appeal: Give reason of call in first few seconds;
d) Brevity or Length: 15-40 seconds; For Candidates: 15-25 seconds; For Endorsers: 30-40 seconds;
e) Quality: Make sure the technical equipment you are using has excellent answering machine detection and good audio quality. Good Voice Broadcasting should sound like the person is actually on the telephone.

4) The Timing: Voice broadcasting message delivered during daytime is preferable, so that your message will reach your voter's answering machine or voice mail. Then they listen to it at their convenience. Nighttime delivery can be used for Get Out The Vote or when your candidate needs to respond immediately to a specific constituency.

Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.