1) The Voice Talent: Most successful voice broadcasting messages use celebrities or personalities. The general public respond to celebrities and well-known personalities. In a voice broadcasting campaign, a celebrity is the most highly recognized, influential, trusted leader of a community or affinity group. Your celebrities can't, or won't, make hundreds or thousands of phone calls for you, but they will record a single message from their telephone following a script you hand to them. You know the power of having celebrities write personal notes on postcards for Get Out The Vote. You can get them to do 50 or 100 now you can have that same personal touch go to hundreds of thousands of voters who know them simply by having them record one telephone message.
2) The Message Composition: Your voice broadcasting message needs to hook the listener. Voice Broadcasting is similar to radio commercials. You must grab the listener's attention in the first few seconds and hold it. Your message must pass the WIIFM test: What's In It For Me. Your call must be relevant to the one who's listening.
To be most effective:
a) Identify yourself right away and give the reason for the call;
b) Engage the listener by inviting them or asking for their help;
c) If using an endorser, give information on the candidate's value to them;
d) Repetition is important. You want the candidate's name repeated at least twice or as many times as possible in the flow of script and
e) You want to thank them at the end - thank them for their support and/or for listening.
3) The Message Delivery:
a) High-level energy: Speak with grat enthusiasm;
b) Be simple: select easy to understand words;
c) Audience Appeal: Give reason of call in first few seconds;
d) Brevity or Length: 15-40 seconds; For Candidates: 15-25 seconds; For Endorsers: 30-40 seconds;
e) Quality: Make sure the technical equipment you are using has excellent answering machine detection and good audio quality. Good Voice Broadcasting should sound like the person is actually on the telephone.
4) The Timing: Voice broadcasting message delivered during daytime is preferable, so that your message will reach your voter's answering machine or voice mail. Then they listen to it at their convenience. Nighttime delivery can be used for Get Out The Vote or when your candidate needs to respond immediately to a specific constituency.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Tuesday, September 30, 2008
Sunday, September 28, 2008
Voice Broadcasting Can Make Your Home Business an Opportunity - Part 2
While email is a nice tool to make your system automated, it is far too often the ONLY tool people use. This is a huge mistake. Fact is, that email follow up and marketing is becoming far less effective due to spam laws and people filtering their email accounts.
In order to reach as many people as possible, you need to come at them from different angles.
Step 3: Launch Voice Broadcasting Campaign
Voice Broadcasting gives you yet another method of following up with prospects. It is an awesome tool and as of late has been sort of the "new email." Because email is getting caught by filters and spam control features, it is necessary to try and reach prospects using other methods. Outside of email, voice broadcasting is the easiest and least expensive means of following up. In addition, voice broadcasting can keep your system totally automated. You can record a simple message or series of messages, collect the prospects phone number on your capture page and then simply set up your voice broadcasting software to call them once, weekly, monthly or whatever you choose. There are lots of services to use out there.
Step 4: Send Them Postcards
Direct mail is by far the most forgotten means of follow up, but often the most effective. Postcards are a terrific way to make sure that your prospects hear form you. By simply collecting their mailing info on your capture page, you have set yourself up to use an incredible tool that will definitely help increase your sales and income.
There are a couple of services that allow you to set up a direct mail campaign to work just like an email auto responder. You can input a prospects mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Just set it up once and forget it. You can contact a prospect for an entire year on autopilot . You can even create custom postcards for any business , service or opportunity.
If you use that simple 4 step plan to create an automated system for your business, you will definitely increase sales and income. Plus, you will not only have an automated system that works for you while you are doing the things you enjoy, but it will be one that contacts prospects from every angle so they are sure to get your message early and often. Remember, it is not always enough just to have a system. You need to have an automated system that you can plug each prospect into that will run itself while you focus on building your business.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
In order to reach as many people as possible, you need to come at them from different angles.
Step 3: Launch Voice Broadcasting Campaign
Voice Broadcasting gives you yet another method of following up with prospects. It is an awesome tool and as of late has been sort of the "new email." Because email is getting caught by filters and spam control features, it is necessary to try and reach prospects using other methods. Outside of email, voice broadcasting is the easiest and least expensive means of following up. In addition, voice broadcasting can keep your system totally automated. You can record a simple message or series of messages, collect the prospects phone number on your capture page and then simply set up your voice broadcasting software to call them once, weekly, monthly or whatever you choose. There are lots of services to use out there.
Step 4: Send Them Postcards
Direct mail is by far the most forgotten means of follow up, but often the most effective. Postcards are a terrific way to make sure that your prospects hear form you. By simply collecting their mailing info on your capture page, you have set yourself up to use an incredible tool that will definitely help increase your sales and income.
There are a couple of services that allow you to set up a direct mail campaign to work just like an email auto responder. You can input a prospects mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Just set it up once and forget it. You can contact a prospect for an entire year on autopilot . You can even create custom postcards for any business , service or opportunity.
If you use that simple 4 step plan to create an automated system for your business, you will definitely increase sales and income. Plus, you will not only have an automated system that works for you while you are doing the things you enjoy, but it will be one that contacts prospects from every angle so they are sure to get your message early and often. Remember, it is not always enough just to have a system. You need to have an automated system that you can plug each prospect into that will run itself while you focus on building your business.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Friday, September 26, 2008
Voice Broadcasting Can Make Your Home Business an Opportunity - Part 1
If you have been involved or are involved in the home business or internet business industry then you hear this all the time:
"One needs a system to succeed."
I like to take this a step further. You not only need a "system", but in order to get the most out of your home business opportunity, you need to have an Automated System. To take that even one step further, your Automated System must hit your prospects from EVERY angle in order to achieve the highest levels of prosperity.
Here are four techniques that if used on all of your prospects WILL increase your earnings with ANY home or internet business opportunity.
Step 1: Make a "capture" page.
Even if you have no idea what this is, you have almost certainly seen a capture page and even been "captured by one. A capture page is simply a page that is set up to give some brief information about a product or service, but then requires the prospect to enter their info to get the full details. It is often a teaser or hyped up page to get the prospect to want to know more. The most effective capture pages touch on the prospects personal or financial needs compelling them to find out more by filling in their information. Once they do, you own their information for life and can continue to follow up with them or contact them about other offers of services you have now, or develop in the future. Capture pages are a MUST to start building your list that you will be able to promote any product or service.
Special note: NEVER LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, ETC.
Those that are highly successful in any home business or internet opportunity have a list of thousands that they have built over the years. Any time they have a new product, service or opportunity to promote they send it out to their list first. This gives you a big head start and if your products, services and opportunities have been successful in the past, your list will follow you everywhere.
This all leads into the second technique to creating a totally automated system, email auto responders.
Step 2: Email your prospects for follow up
This is probably the easiest and most recognizable form of follow up. When creating a capture page, all you have to do is tie the information form into an auto responder. This can be done very easily using services such as aweber. Now, when a prospect fills in their information, you not only get to keep their information for your list, but now you can follow up with them daily, weekly, monthly without having to lift a finger. Of course, you have to write your email follow up messages ahead of time, but once you have them completed, you are following up with your prospects over and over while doing no additional work.
more pointers next time..........
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
"One needs a system to succeed."
I like to take this a step further. You not only need a "system", but in order to get the most out of your home business opportunity, you need to have an Automated System. To take that even one step further, your Automated System must hit your prospects from EVERY angle in order to achieve the highest levels of prosperity.
Here are four techniques that if used on all of your prospects WILL increase your earnings with ANY home or internet business opportunity.
Step 1: Make a "capture" page.
Even if you have no idea what this is, you have almost certainly seen a capture page and even been "captured by one. A capture page is simply a page that is set up to give some brief information about a product or service, but then requires the prospect to enter their info to get the full details. It is often a teaser or hyped up page to get the prospect to want to know more. The most effective capture pages touch on the prospects personal or financial needs compelling them to find out more by filling in their information. Once they do, you own their information for life and can continue to follow up with them or contact them about other offers of services you have now, or develop in the future. Capture pages are a MUST to start building your list that you will be able to promote any product or service.
Special note: NEVER LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, ETC.
Those that are highly successful in any home business or internet opportunity have a list of thousands that they have built over the years. Any time they have a new product, service or opportunity to promote they send it out to their list first. This gives you a big head start and if your products, services and opportunities have been successful in the past, your list will follow you everywhere.
This all leads into the second technique to creating a totally automated system, email auto responders.
Step 2: Email your prospects for follow up
This is probably the easiest and most recognizable form of follow up. When creating a capture page, all you have to do is tie the information form into an auto responder. This can be done very easily using services such as aweber. Now, when a prospect fills in their information, you not only get to keep their information for your list, but now you can follow up with them daily, weekly, monthly without having to lift a finger. Of course, you have to write your email follow up messages ahead of time, but once you have them completed, you are following up with your prospects over and over while doing no additional work.
more pointers next time..........
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Wednesday, September 24, 2008
Voice Broadcasting Profitability
Voice Broadcasting campaigns are the need of advanced technology. For many applications Voice Mail Broadcasting is fruitful. Good reason for free message voice and is now becoming more popular among internet savvies. It is impossible to imagine a delivery or large mass of persons without paying the cost of tele-executives and ability to send one message live against a recipient called "Answering Machine". An interactive voice mail technology is used to place an order or services where recipient is able to press keys to transfer calls to live support agents. Technologies are decisive in Pricing efficiencies and flexibility in market, municipalities’ corporations, gathering organizations, political voice blasts or consultants and other bodies.
As every product has advantages and disadvantages, this is regarded as two face of the coin. A donkey can’t be compared with a horse. As like this Voice Mail Broadcasting Services can be well exercised when it is taken in a good motive but when the motive is changed this powerful weapon will cause a immense deal of jeopardy. Making money through Voice Mail Broadcasting equipment will be dangerous when you are likely to be fined under rules and regulations of government. Persons working on Telework Voice broadcast customers will face such problems if they use voice broadcasting service in making fraud.
Voice Blast Company dealing in local voice mail will face a threat so beware! Telemarketer’s automated phone dialing service called and then illegally hung up their line and called numbers that were listed on the National Do Not Call (DNC) registry.
Voice Broadcasting is a technique for mass communication that comes in concern with the necessities of mass messaging and voice mail. 1990s is the time frame for the cell phone voice mail greeting is organized and invented. Voice message broadcasting that broadcast millions of call recipients at once. Voice agent users can interact immediately with any professional person whether free local voice mail members, constituents, subscribers, employees of any firm and even customer.
Business voice mail system manages a large database of phone lists and pre-recorded phone messages using telephonic equipment and their components. The computer voice mail can in chorus millions of messages. Personalized mailing serves as one of the example of this information interchange and can be integrated through text-to-speech software.
Answering machine detection with advanced technology and are logically play a desirable message without truncating. Effective mail marketing through voice is considered as a beneficial tool for internet marketing.
Interactive voice broadcasting or interactive voice messaging programs permit to interact by pressing keypad on phone and it allows the call recipient to hear the recorded messages. As the button pressed the system detected by the pressed button and then played the message accordingly. This is another form of interactive voice response or IVR.
The basic rules of Voice Broadcasting are:
• A prior consent is necessary by a customer.
• Business liaison.
• Those organizations who are tax exempted.
• When Voice broadcast permits then Call List regulations conditioned apply?
• DNC is maintained accordingly as per Customer request.
• In banking services case these applications are allowed like: Mortgage Refinance, Collection with an EBR and others.
• It is allowable to charity making purpose.
• Political campaigns are allowed for their initiatives
• Free offer and Information broadcasting are prohibited
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
As every product has advantages and disadvantages, this is regarded as two face of the coin. A donkey can’t be compared with a horse. As like this Voice Mail Broadcasting Services can be well exercised when it is taken in a good motive but when the motive is changed this powerful weapon will cause a immense deal of jeopardy. Making money through Voice Mail Broadcasting equipment will be dangerous when you are likely to be fined under rules and regulations of government. Persons working on Telework Voice broadcast customers will face such problems if they use voice broadcasting service in making fraud.
Voice Blast Company dealing in local voice mail will face a threat so beware! Telemarketer’s automated phone dialing service called and then illegally hung up their line and called numbers that were listed on the National Do Not Call (DNC) registry.
Voice Broadcasting is a technique for mass communication that comes in concern with the necessities of mass messaging and voice mail. 1990s is the time frame for the cell phone voice mail greeting is organized and invented. Voice message broadcasting that broadcast millions of call recipients at once. Voice agent users can interact immediately with any professional person whether free local voice mail members, constituents, subscribers, employees of any firm and even customer.
Business voice mail system manages a large database of phone lists and pre-recorded phone messages using telephonic equipment and their components. The computer voice mail can in chorus millions of messages. Personalized mailing serves as one of the example of this information interchange and can be integrated through text-to-speech software.
Answering machine detection with advanced technology and are logically play a desirable message without truncating. Effective mail marketing through voice is considered as a beneficial tool for internet marketing.
Interactive voice broadcasting or interactive voice messaging programs permit to interact by pressing keypad on phone and it allows the call recipient to hear the recorded messages. As the button pressed the system detected by the pressed button and then played the message accordingly. This is another form of interactive voice response or IVR.
The basic rules of Voice Broadcasting are:
• A prior consent is necessary by a customer.
• Business liaison.
• Those organizations who are tax exempted.
• When Voice broadcast permits then Call List regulations conditioned apply?
• DNC is maintained accordingly as per Customer request.
• In banking services case these applications are allowed like: Mortgage Refinance, Collection with an EBR and others.
• It is allowable to charity making purpose.
• Political campaigns are allowed for their initiatives
• Free offer and Information broadcasting are prohibited
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.XMVoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Monday, September 22, 2008
Using Voice Broadcasting As Marketing Tool
The new millenium allows new medium of promoting your products or services at a fraction of the cost of regular advertising.
Voice Broadcasting is being used more and more often by different companies to promote their products or services. This new way of marketing seems to be highly effective and eliminates the process of cold calling by many telemarketers. For example, business opportunity companies don’t need to hire telemarketers to call hundreds of people everyday, but instead they can broadcast a prerecorded message to their leads. This method of marketing is becoming very popular among online marketers who now have the ability to reach thousands of people. The three main factors that determine the success of voice broadcasting campaign are the right software, the right voice broadcasting service provider, and high quality leads.
Having the right software can have a big impact on your campaign overall. There are many companies that offer this kind of software, but some are better than the other. An excellent company will not only send a broadcast message to your leads, but also it will store and track results of your campaign. Such company must also be able to integrate their system with any voip phone which enables you to interact with every aspect of your campaign.
Being able to have access to the right broadcast provider determines success of your campaign as well. There are many companies out there with different options for you, but there is a couple of things you might want to consider such as the price, and DNC list. Price plays obviously an important role. "Do Not Call List" is a database which you cannot ignore. Find a company that scrubs the DNC list before they do your broadcast so you are protected from being sued. I found XMVoice! one of the better voice broadcasting companies that scrubs DNC list every time they do a broadcast campaign.
Having high quality leads is also one of the most important factors of successful campaign. Of course if you are reaching masses you can actually generate your own leads, but having targeted list makes a big difference. If you are promoting business opportunity, promoting or selling different kind of products or services you can purchase targeted lists for your industry and plug it in into the XMVoice! account. Certainly high quality leads produce much better results than just genealogy list.
In my opinion XMVoice! is very effective marketing tool. Being able to reach masses allows an average marketer to take his business to a whole new level. In many cases you might not be able to keep up with the demand for you product or service. Voice broadcasting produces results more effectively than any other way of marketing. Any serious business person should definitely consider getting involved with this way of advertising.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Voice Broadcasting is being used more and more often by different companies to promote their products or services. This new way of marketing seems to be highly effective and eliminates the process of cold calling by many telemarketers. For example, business opportunity companies don’t need to hire telemarketers to call hundreds of people everyday, but instead they can broadcast a prerecorded message to their leads. This method of marketing is becoming very popular among online marketers who now have the ability to reach thousands of people. The three main factors that determine the success of voice broadcasting campaign are the right software, the right voice broadcasting service provider, and high quality leads.
Having the right software can have a big impact on your campaign overall. There are many companies that offer this kind of software, but some are better than the other. An excellent company will not only send a broadcast message to your leads, but also it will store and track results of your campaign. Such company must also be able to integrate their system with any voip phone which enables you to interact with every aspect of your campaign.
Being able to have access to the right broadcast provider determines success of your campaign as well. There are many companies out there with different options for you, but there is a couple of things you might want to consider such as the price, and DNC list. Price plays obviously an important role. "Do Not Call List" is a database which you cannot ignore. Find a company that scrubs the DNC list before they do your broadcast so you are protected from being sued. I found XMVoice! one of the better voice broadcasting companies that scrubs DNC list every time they do a broadcast campaign.
Having high quality leads is also one of the most important factors of successful campaign. Of course if you are reaching masses you can actually generate your own leads, but having targeted list makes a big difference. If you are promoting business opportunity, promoting or selling different kind of products or services you can purchase targeted lists for your industry and plug it in into the XMVoice! account. Certainly high quality leads produce much better results than just genealogy list.
In my opinion XMVoice! is very effective marketing tool. Being able to reach masses allows an average marketer to take his business to a whole new level. In many cases you might not be able to keep up with the demand for you product or service. Voice broadcasting produces results more effectively than any other way of marketing. Any serious business person should definitely consider getting involved with this way of advertising.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
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